Rather a lot, really, when you think about it. It’s a multi-purpose tool at the end of the day, with two major functions that are critical for positive marketing of anything with one on, and even moreso where wine is concerned.
Any serious wine drinker will always read the label before they buy a bottle. Any wine drinker interested in anything other than the ubiquitous clean skin will be attracted by labels that suggested a decent wine, not just a pedestrian one. Any wine producer wants all that information on their bottle, but they also want it to attract attention.
A good label isn’t enough in the current market. It has to be outstanding and eye-catching to rise above the norm and make its presence felt on the shelf. Designers are in demand and it’s a cost that has to be factored into the bottom line. So there’s not much sense in buying a bottle that won’t cut the mustard, as it were.
There’s growing competition when it comes to importing and selling bottles. When the majority of the imported product comes from unreliable sources. such as Asia, reliability is an issue and more and more problems, such as choked necks, are often reported.
When it comes to labels, when technical inspection of the glass is not carried out using the latest equipment, all too often this results in bottles being off-round, or have flat spots or high seams. The producers of the cheaper glass tend to rely on the human eye to detect defects, not exactly guaranteed to pick up any faults. Premium glass producers have the latest equipment to avoid the pitfalls at source.
Labels often can’t carry their designation or descriptions until the destination of the wine is known, especially when being exported, which is a large part of the Australasian market. Thus defects may not be discovered until after said bottles have been filled with the sparkling or still wine for which they were intended. At the last minute, labels can’t he placed on the bottle without creasing, wrinkling or bubbling, creating a massive headache for the winemaker.
It’s evident that problems on the bottling line are becoming more common as this sub-par product looks to a greater market share. “A cheaper price” and “problem-free” rarely appear in the same sentence, and establishing who should take the ultimate responsibility is always problematic.
Bottles ordered through premium European glass producers present the ideal product for wine producers. The glass itself is of a high standard, accompanied by full technical details, with high-tech equipment used to catch defects before they reach the market.
Pipwin has been dealing with European manufacturers of quality glass for many years, and will be happy to help in finding the bottle you need. Give us a call and let’s talk.
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